GivingTuesday Resources

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Giving Tuesday Banner

Dear Friends and Colleagues,
Since 2015, MCC has participated in GivingTuesday as an opportunity to encourage the generosity of MCCers around the world and to support our global movement.
This year, we want to equip you to run your own campaign!
We’ve prepared this GivingTuesday resource to assist you in this effort, and support you in its implementation. This is the type of fundraising campaign that can be done very quickly, in just a couple of weeks, as it relies solely on the power of social media and other means of electronic communication to generate energy and financial support for the life-changing ministries of your local church.
Following is basic background information about GivingTuesday, and some easy steps you can follow to make the most of this effort where you are.
We’re curious to know how your local campaign goes. Please contact us and let us know if you participate in GivingTuesday, and if possible, the amount you raise as a result. This will be a great help to us as we gauge the benefits of this effort, and as we prioritize the types of resources we develop and promote to support you in your local congregations. We’re always open to feedback, and we know that we can only get better as we work together more collaboratively.

Thank you so much for the work you are always doing as MCC to transform the world, even as we are transforming ourselves.

Blessings to you in this Season of Gratitude & Generosity!

What is GivingTuesday?

GivingTuesday, is a global day of giving fueled by the power of social media and collaboration.

Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving.

GivingTuesday harnesses the generosity of millions of people around the world to support the causes they believe in and the communities in which they live.

How Can Your Local Church Participate in GivingTuesday?

  1. REVIEW this background resource, as well as this guide specifically designed to assist faith-based organizations.
  2. SUMMARIZE THE MISSION OF YOUR CONGREGATION. You probably already have a mission statement, or a reason that you exist and what you hope to accomplish. Keep this handy as you formalize your participation in this effort. GivingTuesday is a chance for you to reach beyond your congregation to those who will be excited by your purpose and want to support it.
  3. TELL YOUR STORY. People give to the causes and projects they believe in. Tell the story of how you are changing lives. Be specific. Even one story, authentically told, could motivate the people in your community to give. IMPORTANT NOTE: There is no other faith community in your location that is doing what MCC can do there. Maybe other churches are “open” or “welcoming” … and we celebrate that! Still, MCC communities are much more than welcoming and affirming. This is the story we need to tell – the one that distinguishes us without disparaging our partners in any way. You already know the stories of your congregation; but if you need more guidance, we’re here to help. Contact Rev. Dr. Kharma Amos for more information.
  4. SHOW PICTURES of the impact of your ministries. Do you have any photos you can use (that do not violate the confidentiality) of people involved in and touched by your ministry)? If so, USE them. The most compelling and viewed posts are those that utilize a graphic of some sort (vs. words only).
  5. BE POSITIVE and INVITE people to give. This is an OPPORTUNITY for people to be generous and grateful. Refrain from framing this as a “Keep the lights on” moment. This is a chance to make a real and positive difference in the world!
  6. RELATE your work to MCC’s Global Ministry. MCC is making a difference around the world — saving lives, changing laws, advocating for the most vulnerable people, and influencing other faith traditions to go further than they have ever gone before to include people previously excluded from spiritual communities. If you need stories of MCC’s work, please consider including one or more of these stories (MCC Advocacy Network or Local MCCs in the News — Scroll to find the stories that will have the greatest impact in your context.)
  7. MAKE IT EASY for people to give to you. GivingTuesday is not an organization that helps you raise money or that provides you with an electronic mechanism to do so. Rather, it is a movement that promotes support for and encourages your organization. YOU are responsible for letting people know how to give to your organization. Ideally, you would already have an electronic way to do this (e.g. Paypal, your church’s website and donate button, or an app like PushPay). If not, you can provide people with information about how they can give to you. The easier you can make it, the more likely people will be to donate.
  8. REACH BEYOND YOUR CONGREGATION. To truly leverage the power of social media, be sure to invite others to participate in your GivingTuesday campaign by sharing your posts and asking their own friends, families, and supporters to join them in giving. (A great way to do this is to have folks post something like, “I gave $ to MCC because it has saved/changed my life. Please consider giving a contribution along with me so that others will know they are loved and valued just as they are.”)
  9. LAUNCH YOUR CAMPAIGN by posting on social media using the hashtags #GivingTuesday and #GivingMCC. If possible, post a new “pitch” or highlight a different area of your ministry each day (these can be very brief). Include information about your campaign in your newsletters, on your website, and in announcements/news shared during your worship services.
  10. PROVIDE UPDATES. Let people know how much you are raising. If you have set a fundraising goal, tell them how you are progressing towards achieving that goal. Celebrating success can also generate energy and be a motivating factor.
  11. SAY THANK YOU. Be sure to thank people who contribute to your campaign in as many ways as possible. Also, continue to update them during and after the campaign by letting them know how their gifts are being used to change lives in your community.
  12. TELL US (MCC) YOUR STORY. Please let MCC know if you are participating in this, and how this works for you. We want to partner with you in more ways, do a better job, and also track how we are impacting the world together. Your stories will help us!