Guidelines and Standards for Usage
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One of the most important elements of the new identity system is the set of guidelines and standards developed for MCC by Hershey and Associates.

These guidelines describe how the new logo can -- and cannot -- be used, and guarantee that our use of the new logo will have the maximum impact wherever it is used.

You can read -- or download -- the guidelines and the standards of usage here on the MCC website.
They are available as in .html format, and as .PDF files.
NOTE: The PDF files are large files, the .html are much smaller files.

Usage Standards Poster #1 in .html format          

Usage Standards Poster #2 in .html format

Usage Guidelines Page #1 in .html format

Usage Guidelines Page #2 in .html format

Standards & Guidelines in .PDF format:

IMPORTANT:
Both of these PDF files require the use of Adobe Acrobat Reader 5.0 -- a free, downloadable software utility. You may download a free copy of Adobe Acrobat Reader 5.0 directly from the Adobe website at http://www.adobe.com/products/acrobat/readstep2.html

Please remember, you DO need Adobe Acrobat Reader 5.0 - Earlier editions of Acrobat Reader will NOT open these files.

Usage Standards in .PDF format (15 MB)

Usage Guidelines in .PDF format (693 KB)